As the Transport Canada website notes, the purpose of head restraints is energy absorption. When a head hits the restraint, it takes some of that force, allowing the head to land more softly than it otherwise would. The design is intended to protect the occupants from the worst consequences to the head and neck of an accident, but they cannot protect from every injury. Still, a sore neck is better than many of the other traumas that can come from a serious accident. Brain injuries can affect people for life, sometimes causing amnesia or otherwise damaging their abilities to work or interact with other people.